The Multi-Device UX Design Solution: Why Tablet Is “Just Right”
Tablets aren't just "middle of the road" options when it comes to design. They offer a view that might be "just right" for all your digital touch points. Continue reading → The post The Multi-Device UX...
View ArticleServe it in 60: Optimizing Your Navigation Bar
A more relevant navigation bar will lower bounce rates, increase navigation interaction, and, ultimately, help improve conversions. Continue reading → The post Serve it in 60: Optimizing Your...
View ArticleServe it in 60: Optimizing Your Navigation Bar
A more relevant navigation bar will lower bounce rates, increase navigation interaction, and, ultimately, help improve conversions. Continue reading → The post Serve it in 60: Optimizing Your...
View ArticleA/B Testing: Product page testing increases conversion 78%
In this MarketingExperiments Blog post, review a recent experiment where an e-book retailer tested its product pages and achieved an increase in conversion of 78%. You'll learn why mitigating anxiety...
View ArticleHow to Manage a Legendary Brand
There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize their space. These companies lead, not just in market...
View ArticleHow To Create Customer Personas With Actual, Real Life Data
When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience....
View ArticleLanding Page Optimization: What a 29% drop in conversion can teach you about...
Optimization is not a process without risk when it comes to the subtle dangers in optimizing with no perspective on how the big picture is potentially impacted by changes. Read this...
View ArticleThe History Behind ‘Right Message for the Right Customer at the Right Time’
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans. Continue reading → The post The History Behind ‘Right...
View ArticleYogi Berra, The Email Marketing Genius We’ve Overlooked?
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer. Continue reading → The post Yogi Berra,...
View ArticleThe 9 Commandments of Converting Page Skimmers
Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and...
View ArticleLess Silos, Happier Customers: An Inverse Relationship That Makes Sense
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it. Continue reading → The post Less Silos, Happier...
View ArticleEliminating the 7 Wastes of Digital Marketing With an Omnichannel Marketing...
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place. Continue reading → The post Eliminating the...
View ArticlePersonalized Landing Pages: Key to Customer Satisfaction & Conversion
The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to...
View ArticleThree Digital Marketing KPI Myths and How to Redefine Them
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity. Continue reading → The post Three Digital Marketing KPI Myths and...
View ArticleB2B v. B2C Marketing: Does it Even Matter if There’s a Difference?
A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates. Continue reading → The post B2B v. B2C Marketing:...
View ArticleMaximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers
If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers. Continue reading → The post Maximizing Your...
View ArticleOne Effective Sign-Up Form and One Not So Much
It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails. I’m talking about online sign-up forms and processes. If it seems...
View ArticleServe it in 60: Targeting Your Best Customers
If your C-suite is investing in retaining customers through marketing and VIP programs, what are you doing on your site to follow through on that initiative? Continue reading → The post Serve it in 60:...
View ArticleThree Email Marketing Tips to Get You Ready for Holiday 2014
Get smarter about who you’re talking to, and by measuring the impact of what you’re saying, to have your email marketing program stand out this holiday season. Continue reading → The post Three Email...
View ArticleFree Shipping is So 2013 & Other Thoughts to Improve Online Customer Experience
Conversion rates are five to ten times higher in bricks and mortar (B&M) stores than on ecommerce sites. Why? What are the differences between a B&M store and an online store that would account...
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